Why Buy Eat Stop Eat?

Disclaimer

I am NOT in any way receiving any compensation for promoting Eat Stop Eat. I link to it throughout this site only because Brad deserves the homage and the monetary reward.

Why Buy?

1. People deserve payment for their work. If you don't believe that, you've never done anything worth being paid for.
2. Yes, it is as simple as it sounds. Yes, you could do this without the book. No, I don't think it's a good idea. I've only known one person who didn't buy the book and was able to stick with it. The book gives you the knowledge and foundation you need to handle people's arguments against what you're doing (and they will argue), as well as the confidence that what you're doing is safe and effective.
3. Information. He has a TON of information in this thing. 300 cited journal articles. I even used my university affiliation to look some of them up. He is not pulling one over on you.
4. If you're still not convinced, I don't know what to tell you. If you drop $40 on this, you'll make the money back in what you don't eat soon enough. That's all I got.

Buy the damn book if you're going to try this.